A smart internet marketer not only keeps up with trends and fads, but stays abreast of the latest ways of generating web traffic from the keywords associated with them. By being fast on the trigger you can put yourself in a lucrative position which will provide a steady revenue source for years to come. Some trends last for a decade or more – just look at good cigars and low rider pants. One that is just gathering steam right now is the alternative health niche.
Healthcare is the fastest growing industry in the Unites States, and is only projected to get bigger. As baby boomers retire in groves, their healthcare needs are expanding exponentially. Any investment in the healthcare sector is a good bet. However it is the alternative health niche that is best poised to benefit from growing healthcare demand, and it is a perfect market segment for savvy online marketers.
Thousands upon thousands of baby boomers visit their doctors every week complaining about an ever-growing array of miseries, many of which are simply undiagnosable and/or are not effectively treatable by conventional modern medicine. Consequently the number of alternative healthcare clinics is on the rise and their business is booming. This is an undeniable fact, regardless of how you feel about the alternative healthcare field itself. As a smart marketer you are hopefully only concerned about the demand itself, along with the existence of good products and services which fill that demand.
Good products and services do exist in this market segment, many of which offer marketers an attractive income source. I am talking about products and services that actually help people, can be very highly targeted to highly motivated buyers, and offer a generous profit margin for those who are able to effectively market them. Hey, isn’t that you?
I’m sure you would appreciate a short list of specific ideas for marketing in this niche, so here you go.
1. Create Alternative Healthcare Directories. This is one of the most profitable things you can do online; that is build directories for offline businesses. What you want to do is concentrate on a niche in a geographical area. For example, a national Holistic Medicine Clinic directory, or a Florida Chiropractor directory. If you get the site ranked high enough in Google for the relevant search term, contact everyone in your directory and let them know they will be removed unless they subscribe to stay listed.
2. Build Websites for Alternative Healthcare Businesses. This is a no-brainer. With the sector expanding this service is in high demand and you can make an income from both the design and the hosting. A simple postcard mailing to these types of businesses will yield fruit.
3. Promote Affiliate Products to Retail Customers. This is the area that most internet marketers are familiar with. The market is wide open in this niche, the affiliate program list is getting larger by the day, and the number of searches for this type of search term is growing rapidly.
4. Promote Affiliate Programs to Wholesale Customers. A lesser known tactic that requires a proactive relationship with the product vendor. Basically what you are doing is selling some type of product or service to alternative health care clinics. An inexpensive Skype account allows you to make phone calls to them world-wide at dirt cheap prices.
These are just a few of the more obvious ways to get in on the action. If you are the creative type, you can find more. But concentrating on only one of the above strategies is enough to make you a lot of money in the coming years (if you do it right).
Allow me to offer a few parting words of advice. I would suggest designing your strategy around higher-paying endeavors, whichever way you go. This is because the profits ultimately are generated from your market’s end-user, in this case retail healthcare customers. Retired baby boomers with health problems have money and are willing to spend it in a desperate search to cure their miseries. So don’t settle on promoting footpads which pay a $7 commission. If you are going to meddle in this market, spend your efforts on something that can really pay off. The money and the demand are there. Think big.